Camera verification (including personalized document matching) has become common through the print, mail, & packaging industries. Older used mailing equipment has been updated more and more with new camera verification attachments and software. Most new direct mail equipment either already has the capability to match mail, or it's very easy procedures to upgrade the unit.
The move towards computerized verification arises from two major trends within the marketplace:
1 - An increased regulatory climate. More government regulations require companies to take into account all documents or mailing pieces that explain to you their equipment. Especially in the insurance, financial, and healthcare industries.
2 - Increased focus on targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a specific audience. Such printed documents are more expensive to produce and in addition they include more personalized information 먹튀검증업체. This trend causes it to be important to be sure each prospect receives the proper material and that some type of certifiable report can prove accuracy.
Adding camera verification to mailing equipment used to be a pricey endeavor, but improved technology and "off the shelf software" has substantially reduced the price to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the work running throughout your mailing equipment and binding machines.
The absolute most traditional method of verification is ensuring that most customer statements have successfully exited an envelope inserter. This is a simple matter of reading a successive number or decoding a personalized Intelligent Mail Barcode or IMB through a window envelope, and "checking off" each document that leaves the machine. If a report is removed or if you have a "double-feed", the report will show the missing document prior to the mailing is complete.
Other traditional examples include ensuring that two variable documents match each other within an envelope, matching a personalized document to the pre-printed address on the outside of an envelope, or matching bank cards or gift cards to personalized carriers.
But camera verification systems is now able to achieve this much more. Newer trends for output verification include:
Checking to be sure you will find no blank documents. This can happen during the printing process, but a camera can detect a clear sheet on folding equipment or other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, imagine if they place a number of pages upside-down or backwards? A camera system can detect this and stop a folder or several other bit of finishing equipment.
Read-Write & Track. If you have a personalized document, page, or signature, and it's to match an outer document that's also personalized, it's much easier to print the surface material "on the fly" instead of pre-printing and matching.
They're only the end of the iceberg. Camera verification has turned into a powerful tool, capable of countless verification & reporting tasks. From logging files to sequencing to file auditing, the ability is readily available. What's more, the price for such camera verification equipment has drop substantially in the past years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and discover what's designed for your specific budget.
